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Management & Marketing   Tags: management, marketing  

Last Updated: Jun 22, 2017 URL: http://une.au.libguides.com/management Print Guide RSS Updates

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New books at Dixson Library!

Cover Art
Marketing - Philip Kotler
Call Number: Dixson Library 658.8/M34591/2013
ISBN: 9781442549425
Publication Date: 2013
9th edition

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Marketing principles - William M. Pride
Call Number: Dixson Quarto Q658.8/M3452
ISBN: 9780170190862
Publication Date: 2012

 

eBooks

The Library is buying increasing numbers of electronic books (eBooks). These may be accessed on or off campus, with an internet connection. No special "reader" is required.

You will need your UNE ID and password to access eBooks.

 

Featured eBooks

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Destination Marketing and Management - Youcheng Wang (Editor); Abraham Pizam (Editor); Deborah Breiter (Contribution); Dimitrios Buhalis (Contribution); Richard W. Butler (Contribution)
ISBN: 9781845937621
Publication Date: 2011
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. It focuses on both the macro and micro aspects of destination marketing and management.

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Global Wine Tourism - Jack Carlsen (Editor); Stephen Charters (Editor)
ISBN: 9781845931704
Publication Date: 2006
Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand, this book reviews the latest management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry.

 

Books

Cover Art
Principles of marketing - Gary Armstrong, Stewart Adam, Sara Denize & Philip Kotler
Call Number: Dixson Library Q658.8/K87p/2012
ISBN: 9781442531109
Publication Date: 2012
5th edition
The 5th edition's brand new learning design - with an integrative Concept Map at the start of each chapter- enhances student understanding. It has been updated to reflect the major trends and forces.

Cover Art
Marketing Management - Philip Kotler; Kevin Lane Keller
Call Number: Dixson Library 658.8/K87m/2009
ISBN: 9780131357976
Publication Date: 2009
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management and more.

 

Browsing the shelves

Books on Marketing management can be found in the following areas: 

Management & Marketing
658 Management
658.8 Marketing management
658.83 Marketing research
658.84   Global marketing management
 

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